AI chatbot vs human agents, who’s winning the e-commerce game?

Since the dawn of conversational commerce, chatbots have been a benchmark in the field of business communications. However, chatbot technology has struggled to be an effective tool as they find it difficult to provide the human touch in conversations. As the struggle for dominance between the efficacy of human agents and chatbots continues, recent developments with regard to the integration of artificial intelligence have given chatbots a significant push.

Speed, convenience and effortlessness are essential to a good conversational experience. Conversational AI is transforming the way people interact with business chatbots as they provide a human-like, organic experience that reduces the customer’s effort in explaining their needs.

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