AI generated art in advertising: Creative tool or creative replacement?

While a picture might speak a thousand words, it only takes a few words in a text box to generate a picture these days, one that might even be considered top notch artwork. Artificial intelligence (AI) is to thank for this, or perhaps to blame. While artificial intelligence has long produced art, recent tools such as DALL-E 2, Midjourney, and Stable Diffusion, have given rise to an AI generated art boom that allows even the most uncreative among us to produce intricate, abstract, or lifelike pieces by merely entering a few words into a text box. For some, the potential and possibilities of these AI tools to democratise craftsmanship and make creativity more accessible to everyone fills them with excitement, for others it fills them with dread and a moral panic about real artists being replaced by machines, an angle that is often pushed by the news media. Dillah Zakbah, creative director and partner at BBH, says that while much has been written in the press from a position of AI replacing human talent, not much has been looked at or said about it from the point of view of using it as a tool. « I think it’s an exciting thing, » says Zakbah. « Like paintbrushes were to the first oil painters, I think AI art is a new way of exploring new ways of thinking and execution. I don’t think it’s good enough for a final output yet, but I have used DALL.E a number of times for internal mock ups. It just makes it easier to explain what’s in your head in a quick manner, visually. »

Read more at: https://www.campaignasia.com/article/ai-generated-art-in-advertising-creative-tool-or-creative-replacement/483056

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