Artificial intelligence technologies have reached impressive levels of adoption, and are seen as a competitive differentiator. But there comes a point when a technology becomes so ubiquitous that it is no longer a competitive differentiator — think of cloud. Going forward, those organizations succeeding with AI, then, will be those that apply human innovation and business sense to their AI foundations.
Such is the challenge identified in a study released by RELX, which finds use of AI technologies, at least in the United States, has reached 81% of enterprises, up 33 percentage points from 48% since a previous RELX survey in 2018. They’re also bullish on AI delivering the goods — 93% report that AI makes their business more competitive. This ubiquity may be the reason 95% are also reporting that finding the skills to build out their AI systems is a challenge. Plus, these systems could be potentially flawed: 75% worry that AI systems may potentially introduce the risk of bias in the workplace, and 65% admit their systems are biased.