If you’ve checked any social media platforms, forums or publishers recently, you’ve likely seen how the entire media world has been inundated with ChatGPT reviews, explanations and use cases. The generative AI technology from OpenAI is taking the world by storm—and there is no stopping it.
Now, you might ask me, “Gary, AI has been in the news for almost a decade now. How is this time different from any other time we’ve seen a new advancement in this technology glorified?
The reality is this might be the very first time an AI technology of this sophistication has achieved mass adoption on the consumer level, making full strides toward becoming mainstream and fully integrated into the users’ daily lives.
What this means is that if a business isn’t already considering ways to integrate GPT-3 technology into their workflows (in addition to testing new processes out), they are already falling behind. Simply ignoring how generative AI—from ChatGPT to DALL-E—has joined the global discourse is a large miss on any business’s behalf, and if there has ever been a time to truly take AI’s revolutionary capabilities into account, it’s now.
Here is a non-exhaustive list of four ways businesses can expect to use generative AI technology like ChatGPT in the present and near future.
Customer service—especially quality customer service—is where a lot of brands fall short but also have incredible opportunities to thrive. As of right now, the limited capabilities of the available chatbots leave a lot of room for improvement when it comes to making the customer feel truly heard and their needs fully addressed. The automated nature of the chatbots significantly limits the range of responses a bot can provide, oftentimes alienating customers and even losing them as a result.