Coca-Cola used AI to create its newest flavor

The taste of the Y3000 beverage was a two-step process. First, researchers at Coca-Cola collected “key flavor preferences and trends to understand what consumers imagine and think the future tastes like,” a representative for the company told CNBC Make It.

Then, that information was crunched by Coke’s artificial intelligence system to “help develop flavor profiles and pairings.”

Coca-Cola doesn’t describe what the new flavor tastes like in any of its materials, but the drink comes in regular and zero sugar varietals.

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