Fashion-forward in the metaverse

Consumer behavior has shifted, and increasing numbers of people value their digital persona more than the physical persona, showcasing who they are digitally. But many brands have yet to provide a solution, and can open up to new revenue models to supply virtual assets and goods like clothing.

We work with nonfungible-token (NFT) artists backed by Christie’s and Sotheby’s who are developing avatar projects and bringing them into our metaverse, so you naturally think about clothing and individual expression. How are people in the metaverse going to dress and express their individuality? How are we going to make the designs unique yet scalable? Can generative design enable mass customization for digital clothing?

And then there’s the physical space. How can you make the journey of product discovery, try-on and purchase more connected? Then how can you make resale more accessible, profitable, and efficient? We work with luxury and premium brands that are looking to digitize their collections and offer digital brand experiences to unlock new revenue streams and provide digitally immersive access points to their brand and product stories. Once these brands have their virtual worlds, they often want to enable their community to build, customize and monetize with their branded environments, structures, art, clothing, and furniture, which opens doors to even more opportunities.