Entering the metaverse has become something that every company does whether or not doing so actually makes sense. It’s like when one person in high school starts flipping his or her collar up and everyone else starts doing it whether they can pull off the look or not.
McDonald’s (MCD) – Get McDonald’s Corporation Report and Victoria’s Secret, for example, recently entered the metaverse but it’s hard to see where there will be actual demand for virtual Big Macs and lingerie. Sure, there’s an obvious Grimace in a negligee crossover that might raise some eyebrows, but it’s hard to explain what a fast-food chain and an underwear company gain from spending money entering the metaverse.
Walt Disney (DIS) – Get Walt Disney Company Report, on the other hand, owns arguably the world’s best collection of intellectual property. It already monetizes those characters on television screens, in movie theaters, on smartphones, in video games, and basically on every other platform where you might license Mickey Mouse, Pixar, Star Wars, or Marvel’s seemingly endless array of characters.