There isn’t an industry in the world that is immune to the influence of artificial intelligence (AI). From virtual reality (VR) gaming systems to AI robots in industrial manufacturing, the development of AI technology is revolutionizing the way we interact with the world.
But e-commerce is especially susceptible to AI disruption, as learning technologies and algorithms are currently transforming the way we buy and sell goods online. Not only can AI perform the tasks we previously did manually, but it can also optimize the customer experience and provide retailers with the information they need to make an informed business decision.
Here are four ways artificial intelligence is transforming e-commerce:
1. AI Copywriting
The introduction of artificial intelligence copywriting is revolutionizing the way brands create their sales copy. AI writing tools can generate marketing copy within seconds. Instead of hiring copywriters or ad agencies to write headlines, blog intros or product descriptions, brands are now able to use AI software. These tools can offer digital ad copy, social media content and other e-commerce copy using advanced AI language models.