Generative AI is changing the cybersecurity game

From privacy breaches to ransomware attacks, cybersecurity threats are a continuous challenge facing businesses across the globe.

Cybercriminals are constantly innovating their tactics, exploiting vulnerabilities, and breaching defences with alarming precision. Consequently, businesses must adopt a proactive approach – one that not only responds to attacks, but also anticipates and thwarts them before they materialise.

To help security teams deal with these endless attacks, AI is becoming an essential ally.

AI’s ability to analyse vast amounts of data, identify patterns, and make intelligent decisions in real time has positioned it as a game-changer in the ongoing battle against cyber threats. As foundational models continue to evolve, AI is a solution businesses should certainly consider implementing when it comes to combatting these risks and threats.

Firstly, as Hitesh Bansal, Country Head (UK & Ireland) – Cybersecurity & Risk Services at Wipro, explains, the best defence is a good offence: “Advanced AI now leverages existing protection technologies to build a logical layer within models to proactively protect data. For example, this can take the form of blocking traffic at the firewall level, before the threats compromise the boundaries of an organisation.”

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