How an artificial intelligence-fueled marketing strategy can match universities and students to give both the best chance of success.

Marketing and education don’t seem to belong in the same sentence, do they? Add artificial intelligence to the mix, and you’d be forgiven for thinking the lesson has gone completely haywire. But there is in fact a very strong correlation among these three elements, one that’s set to change the face of the education space for students and institutions alike.

Find your ideal students, and help them find you

Marketing is all about figuring out who your ideal customers are and then understanding how to target them, and marketing in the world of education is no different. Students are your customers, and student success is the ultimate goal. They use a multitude of resources to find the institution they eventually enroll at, and the key is figuring out what those paths are, how often they lead to graduation and what your ideal student looks like.