How are watch brands leveraging NFTs and the metaverse?
Vacheron Constantin uses blockchain technology to prove authenticity while Panerai enhances the retail experience with Web3
At Watches and Wonders 2022 in Geneva, IWC Schaffhausen CEO Chris Grainger-Herr spoke about how blockchain helps watch owners feel like they are part of a brand’s history
Hublot successfully launched two artwork NFTs by Japanese contemporary artist Takashi Murakami while Panerai released a set to go with its limited edition watches
Early attempts by watch brands to enter the world of NFTs generally got off to a shaky start. The very first watch NFT – a digital photograph of the prototype of Hublot’s Bigger Bang All Black Tourbillon Chronograph – didn’t meet its reserve price, and the second – a three-dimensional animation of Jacob & Co.’s Epic SF24 – had to be restarted two days later after the initial auction process crashed.