How Generative AI Is Changing Creative Work

Summary.   

Generative AI models for businesses threaten to upend the world of content creation, with substantial impacts on marketing, software, design, entertainment, and interpersonal communications. These models are able to produce text and images: blog posts, program code, poetry, and artwork. The software uses complex machine learning models to predict the next word based on previous word sequences, or the next image based on words describing previous images. Companies need to understand how these tools work, and how they can add value.

Large language and image AI models, sometimes called generative AI or foundation models, have created a new set of opportunities for businesses and professionals that perform content creation. Some of these opportunities include:

1. Automated content generation: Large language and image AI models can be used to automatically generate content, such as articles, blog posts, or social media posts. This can be a valuable time-saving tool for businesses and professionals who create content on a regular basis.
2. Improved content quality: AI-generated content can be of higher quality than content created by humans, due to the fact that AI models are able to learn from a large amount of data and identify patterns that humans may not be able to see. This can result in more accurate and informative content.
3. Increased content variety: AI models can generate a variety of content types, including text, images, and video. This can help businesses and professionals to create more diverse and interesting content that appeals to a wider range of people.
4. Personalized content: AI models can generate personalized content based on the preferences of individual users. This can help businesses and professionals to create content that is more likely to be of interest to their target audience, and therefore more likely to be read or shared.

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