HOW INSTAGRAM USES BIG DATA AND ARTIFICIAL INTELLIGENCE

1. Creating Personalized Feed

Instagram’s use of AI and Big Data has contributed immensely to creating a personalized feed for each user. It’s why the Instagram algorithm works in a way that allows every user to find contents they are interested in.

Instagram uses AI to sort its feed so as to show posts that users tend to like or share. This is because the technology learns over time what content is valuable and relevant for each user.

2. Initiating Targeted Advertising

With roughly 1.1 billion monthly active users, Instagram has grown beyond a platform just for sharing pictures and video content. You can now use the photo-sharing app for advertising.

On Instagram, Big Data and AI technologies are applied to derive analytical insights into user behaviors. This will then provide information about search preferences and user engagements.

The data generated from using these technologies is very valuable for promoting any business. AI will reveal the interests of its target audience through likes and the accounts they follow.

So, Instagram is now selling advertising space to companies and businesses targeting a particular audience. This way, brands can reach their target audience easily.

In social media marketing, targeted advertising is an effective strategy to reach more customers. Businesses can now enjoy this benefit because of Big Data and AI Technology.