How to solve the insurtech distribution problem

Direct-to-consumer (D2C) insurtechs sit at the forefront of the global insurance industry’s digital transformation. They’ve received widespread attention for attempting to cut out insurance agents as middlemen.

As insurtechs have matured, however, they’ve also revealed a major flaw: the D2C distribution model itself.

The D2C model deprives customers of the professional guidance and human connection that agents provide. But when insurtechs and agents combine their abilities, they can strengthen customer relationships and fuel growth.

Here’s a closer look at the D2C model’s distribution problem and the partnership-focused solution.

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