AI has had a bad rap in recent years. It’s said to overpromise and underdeliver. Expectations were initially high, but the rollout of artificial intelligence left CIOs feeling frustrated and disenchanted. Many feel it’s not worth another try, and skepticism remains about AI’s ability to support businesses and bring true value.

But as with all things in life, we evolve, learn from mistakes and make things better. Failure is part of success, and we grow from it. I believe it is worth taking a look at the power of AI in its latest evolution and its ability to impact businesses in an exceptional way.

The initial deployments of AI taught the industry that it is not going to single-handedly revolutionize our workforce. For that to happen, we need humans to work alongside AI to benefit from it. There will always be a need for a human intermediary to build trust and interact with the AI as it learns and automates. That was the missing link.

What has become clear is the importance of focusing on the front end and how people deal with data and integration, not the back-end automation aspect. AI can’t just be the “black-box” that automates behind the scenes. The latest incarnations of AI can add context to the data, which turns it into content. And humans deal with content.

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