Fintech use has become a daily habit across all demographic segments and is integrating into nearly every aspect of life. As consumers make a permanent shift to digital and find greater access and inclusivity in fintech, the trust gap between the tech companies and traditional banks has disappeared altogether among young adults.
Fintech is no longer just about money and banking — it has quickly become a part of every aspect of life. Between 2020 and 2021, the portion of U.S. consumers using fintech grew from 58% to 88%, according to a report by Plaid and The Harris Poll.
That’s striking in itself, but an even more remarkable finding is that while consumers still hold greater trust in traditional financial institutions compared to nontraditional competitors, the gap is not that great. The report, based on a survey of 2,000 U.S. adult consumers, found that 77% of the overall population trust financial institutions with their financial information, compared with 69% for both tech companies and retailers and 63% for fintech companies.