The McKinsey take on what makes metaverse a reality

With people still working their way around the metaverse, the need for an extensive approach towards it is growing

From what it seems, the concept of metaverse is a work in progress. From the time it was invented, several questions have been asked around its sustainability. The concept isn’t about fleeing reality but having a more nurturing perspective towards it, and the addition of virtual elements could result in better productivity for people at work. “To me, the metaverse is also about our identity and digital ownership. It’s about a new extension of human creativity in some ways”, Cathy Hackl, foremost futurist, metaverse expert, and author, said in a recently released study by McKinsey & Company.

With people still working their way around the metaverse, the need for an extensive approach towards it is growing. “I believe it’s a convergence of our physical and digital lives. It’s our digital lifestyles, which we’ve been living on phones or computers, slowly catching up to our physical lives in some way, so that full convergence. It is enabled by many different technologies, such as augmented reality (AR) and virtual reality (VR), which are the ones that most people tend to think about. But they’re not the only entry points. There’s also blockchain, which is a big component, there’s 5G, there’s edge computing, and many, many other technologies,” Hackl said.

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