By now, we’re all familiar with the term « metaverse. » Some believe the term is an immersive virtual reality where we escape the « real world, » moving through virtual environments with ease and access. Others believe in the « real-world metaverse » where utility is paramount and where digital information will be layered on top of our physical context. Still, others approach the metaverse with a foreboding, believing it will become a dystopian future without regulations.
The definition of the metaverse is still being debated. However, as the founder of a developer studio and creative agency that’s been building metaverse experiences since 2009, I can shed some light on what its near-term prospects hold.
At a high level, the metaverse represents the giant shift from looking at 2D content on flat screens to engaging with 3D content in a spatial environment.
What is the metaverse?
No matter what you believe the term actually means, « the metaverse » is not a single destination. Instead, it will be a massive system that presents an undeniable opportunity for industries across the globe. Meta believes there will be 1 billion metaverse users by 2030.