The metaverse will be filled with ‘elves’

Some say the metaverse is nothing but marketing hype, while others insist it will transform society. I fall into the latter camp, but I’m not talking about cartoon worlds filled with avatars like many are pitching.

Instead, I believe the true metaverse – the one that will change society — will be an augmentation layer on the real world, and within 10 years it will be the foundation of our lives, impacting everything from shopping and socializing to business and education.

I also believe that a corporate-controlled metaverse is dangerous to society and requires aggressive regulation. That’s because the platform providers will be able to manipulate consumers in ways that will make social media seem quaint. Most people resonate with concerns around data collection and privacy, but they overlook what will be the most dangerous technology in the metaverse – artificial intelligence.

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