2023 was a turning point for AI. Across Europe, the accessibility of generative AI created a surge of innovation among consumers and businesses.
Organisations of all sizes across all industries, along with citizens, are engaging with this groundbreaking technology like never before, according to a recent study by Strand Partners, commissioned by Amazon Web Services (AWS).
The report estimates that AI could unlock €600 billion for Europe’s economy by 2030 if European appetites for AI can be maintained.