Why AI is the differentiator in today’s experience market

Experience is everything. From what we buy to where we work, everyone is seeking a more intuitive, personalized experience surrounding all that we do. The best user experiences feel effortless, offering instant recommendations that give us what we want without requiring us to spend valuable time providing our preferences. Think of any light-touch, data-rich experience leading you where you need to go, offering you something you didn’t know you needed or connecting you to the solution you were looking for.

Though everyone is familiar with the experience, not all understand what works behind the scenes to make it possible: artificial intelligence (AI).

Artificial intelligence is the oxygen that breathes life into those extraordinary user experiences.

Why do I say AI is oxygen? Because in all those instances, the AI is invisible — and that’s how you know it’s working. AI takes the data based on user preferences every day and turns it into engaging experiences.

All organizations exist in an experience market. When it comes to talent, everyone is competing to offer an experience that attracts the best-fit candidates and retains employees. Savvy companies understand that combining AI with people is the winning combination to deliver amazing experiences.

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