When it comes to digital transformation, the Covid crisis has provided important lessons for business leaders. Among the most compelling lessons is the potential data analytics and artificial intelligence brings to the table.
During the pandemic, for example, Frito-Lay ramped up its digital and data-driven initiatives, compressing five years’ worth of digital plans into six months. “Launching a direct-to-consumer business was always on our roadmap, but we certainly hadn’t planned on launching it in 30 days in the middle of a pandemic,” says Michael Lindsey, chief growth officer at Frito-Lay. “The pandemic inspired our teams to move faster that we would have dreamed possible.”