crack hollywood
Ten years ago, I co-wrote and sold a comedy film script to 20th Century Fox.
Called “The Lose,” the elevator pitch was “The Fugitive meets Harold & Kumar set in Southeast Asia.” Fox ended up shelving the project, but I always cherished the experience.
Fast forward to May 2022. I wrote about “The Lose” in my newsletter and received a response from Yves Bergquist, the CEO of an artificial intelligence startup called Corto AI. Bergquist’s company developed a tool that analyzes scripts and provides feedback on how the content will resonate with different audiences.
It was far too late to salvage my really funny script, but I needed to know why it was a dud (besides the fact that most optioned scripts never get made). I sent Bergquist my really, really funny script and Corto put it through a multistep process:
Marvel fans, for instance, are good at getting different communities in their projects; could “The Lose” have somehow been marketed to these crowds? The analysis showed that my film ranked poorly on two scoring categories: uniqueness (how similar was the “narrative DNA” to comps?) and interestingness (did the script have a large character set with a wide range of archetypes?).
The conclusion: Only a star — Corto recommended Chris Pratt — could make my formulaic film successful. Ouch — yet another gut punch in my failed career as a wannabe scriptwriter.
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