Nicolas Maire is the model of a professional French chef with years of experience and 18 Michelin stars under his belt, a man who dominates his kitchen dispensing nuggets of culinary wisdom as he prepares food for his guests.
Today, this kitchen is buried inside a sprawling corporate HQ on the outskirts of Geneva. Mr Maire works for Firmenich, a business with a perfume industry pedigree stretching back to 1895.
Firmenich’s nose for a new market saw it diversify into food ingredients as the public appetite for alternatives to meat led to a scramble to put plant-based food on supermarket shelves.
The company says there is a global market for plant-based meat substitutes of $25bn (£19bn) and believes this will grow to $200bn by 2030.
To help perfect the flavours of these innovative foods, Mr Maire has a new sous-chef in the form of Sam, an artificial intelligence (AI) robot.