Artificial empathy: the upgrade AI needs to speak to consumers

Artificial empathy allows brands to target individual consumer needs.
AI can be used to analyze customer behaviour at scale for personalized insights.
But artificial empathy still needs human input and interpretation to work most effectively.

In a proliferated, multi-channel world, every brand needs to win the heart and mind of the consumer to acquire and retain them. They need to set up a foundation of empathy and connectedness.

Artificial intelligence combined with a human-centric approach to marketing might seem like a contrarian model. But the truth is that machine learning, AI and automation are vital for brands today to transform data into empathetic, customer-centric experiences. For marketers, AI-based solutions serve as a scalable and customizable tool capable of understanding the motive behind consumer interactions. This is the power of artificial empathy: When brands target individual consumer needs and connect with them at a deeper level than mere transactional exchanges. When it comes to empathetic machines, Hollywood may have made us think of the likes of Wall-E: robots with emotions. But artificial empathy is fundamentally about giving technology the ability to discover and respond to human emotions.

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