The chief metaverse officer of Futures Intelligence Group has worked in metaverse-related fields for nearly a decade – i.e. since the dawn of meta-time.
Clinique had a problem. The brand wanted to “enter the metaverse,” but it didn’t want to do so in a way that was cringey. So, it called a woman named Cathy Hackl: the “Godmother of the Metaverse.”
Her credentials? Hackl, the “chief metaverse officer” of Futures Intelligence Group, a metaverse consulting firm, has worked in metaverse-related fields for nearly a decade – or basically since the dawn of meta-time.
This article is part of Road to Consensus, a series highlighting speakers and the big ideas they will discuss at Consensus 2022, CoinDesk’s festival of the year June 9-12 in Austin, Texas. Learn more. It originally appeared in December’s Culture Week.