Artificial intelligence is the future. At least according to Coca-Cola.
The soft drink giant today launched a limited edition soda created using AI technology.
Coca-Cola Y3000 is billed as “the first futuristic flavor co-created with human and artificial intelligence.”
The taste of the Y3000 beverage was a two-step process. First, researchers at Coca-Cola collected “key flavor preferences and trends to understand what consumers imagine and think the future tastes like,” a representative for the company told CNBC Make It.
Then, that information was crunched by Coke’s artificial intelligence system to “help develop flavor profiles and pairings.”
Coca-Cola doesn’t describe what the new flavor tastes like in any of its materials, but the drink comes in regular and zero sugar varietals.