Consumers are burnt and disenchanted with privacy in the 21st-century digital world that has seen endless data breaches, spats about cookies and walled approaches, the pandemic and nonstop disinformation. They’re fed up with tech companies, advertisers and marketers that use their data however and wherever they like. It’s a tenuous relationship at best and their inaction only fuels consumers’ demands for accountability, transparency and change.
As collaborators in the fight to achieve ‘data dignity,’ and give back consumers the right to own their data, the same big questions always come up, “Will big tech ever change by truly putting consumers first and winning their trust? Will governments and global communities finally come together to enact data privacy policies that are comprehensive and effective?”