Expedia Wants ChatGPT to Be Your Travel Adviser

The travel industry has served as an early test case for how customers interact with and benefit from artificial intelligence

Expedia is rolling out a new ChatGPT feature in its app, further solidifying the world of travel as one of the first industries to embrace a new wave of artificial-intelligence tools.

The feature within Expedia’s app will allow users to plan trips by conversing with a chatbot powered by OpenAI’s ChatGPT technology. Through the feature, which is in its beta-testing phase, travelers can ask for recommendations in categories such as destinations, flights or hotels. Travelers will be able to book directly off some of the recommendations.

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