Advances in generative artificial intelligence could supercharge the propaganda playbook, experts warn
In the run-up to the 2016 presidential election, social media platforms were vectors for misinformation as far-right activists, foreign influence campaigns and fake news sites worked to spread false information and sharpen divisions. Four years later, the 2020 election was overrun with conspiracy theories and baseless claims about voter fraud that were amplified to millions, fueling an anti-democratic movement to overturn the election.
Now, as the 2024 presidential election comes into view, experts warn that advances in AI have the potential to take the disinformation tactics of the past and breathe new life into them.
AI-generated disinformation not only threatens to deceive audiences, but also erode an already embattled information ecosystem by flooding it with inaccuracies and deceptions, experts say.