How AI Might Make Commerce in the Future More Human

How AI Might Make Commerce in the Future More Human

Natural language, conversational systems can better connect consumers and brands, but they need automation that understands conversation to achieve scale.

At the API World / AI Dev World virtual conference held this week, Joe Bradley, chief scientist with LivePerson, a developer of commerce and AI software, gave a keynote on ways AI and natural language software can change some dynamics of commerce and consumerism. Connecting and understanding customers can be more meaningful than offering a convenience, he said, and could help decide the winners and losers among brands as commerce evolves further.

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