![AI_chombosan-Alamy How AI Might Make Commerce in the Future More Human](https://veille-cyber.com/wp-content/uploads/2021/10/AI_chombosan-Alamy-678x381.jpg)
Natural language, conversational systems can better connect consumers and brands, but they need automation that understands conversation to achieve scale.
At the API World / AI Dev World virtual conference held this week, Joe Bradley, chief scientist with LivePerson, a developer of commerce and AI software, gave a keynote on ways AI and natural language software can change some dynamics of commerce and consumerism. Connecting and understanding customers can be more meaningful than offering a convenience, he said, and could help decide the winners and losers among brands as commerce evolves further.