Summary. Customers want AR. But managers must have a proper understanding of how AR can help their brand before they invest in the technology. AR helps in entertaining and educating customers while also aiding them in evaluating products. AR can also promote online…
Determining whether to use augmented reality (AR) is a complex decision for any business. Factors such as development costs, finding appropriate use cases, and maintaining the technology have dissuaded many brands from creating AR experiences. According to Mobile Marketer, 52% of retailers say that they’re not ready to integrate AR into their shopping experiences.