Measuring the business impact of AI

business impact ai
business impact ai

Taking stock of AI ROI is challenging but essential. IT leaders and industry observers lend insights on how to get a clear idea of whether your AI efforts are paying off.

Artificial intelligence is in transition, both as a technology and in how it’s being used. Companies are increasingly bringing AI pilots out of the test labs and deploying them at scale, and some are seeing significant benefits as a result. Regardless of any uncertainty surrounding AI, ignoring its potential poses the risk that companies doing business the old way will go under.

For many organizations, however, deriving value from AI may be elusive. Their models might not be tuned. Their training data sets might not be big enough. Customers may be leery. There are also concerns about bias, ethics, and transparency. Pushing an AI initiative into production before it’s ready, or expanding an AI strategy beyond an initial phase before properly vetting its results can cost a company money, or worse, send it in a direction detrimental to the business.

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