Meta is continuing the Meta-fication of its brands by renaming Facebook Pay, its payment system available across Facebook, Messenger, Instagram, and WhatsApp, to Meta Pay. The change is set to happen “soon,” according to a blog post from Stephane Kasriel, Meta’s head of commerce and financial technologies, and is the latest indication that the company formerly known as Facebook is all in on the metaverse.
“We’re focused on enhancing the payments experiences we already provide with Facebook Pay where we’re seeing good adoption,” Kasriel wrote. “And with this, an emphasis on quality in the countries that we are already in, rather than expanding to new countries right now.” People in businesses in 160 countries use Meta’s platforms to make payments, according to Kasriel’s post.
Meta is also looking at how to simplify the payments experience on its platforms. While Kasriel painted a broad picture, he didn’t share much in the way of specifics: