Neuroscience taps into AI to engender brand loyalty

Intelligence Artificielle
Neuroscience taps into AI to engender brand loyalty

Can brands enjoy customer loyalty in the digital era? Could it be possible to connect neuroscience with AI and machine learning to generate jingles? Perhaps.

Technologies like artificial intelligence (AI) and machine learning can be leveraged to create personalised experiences. The marketing and advertising industries are relying on them for that. “Brands can build intelligent machines and make it learn using machine learning. This can generate customer data which can be fine-tuned for their preferences. Customer engagement can happen through chat and voice bots, speech recognition, computer vision and natural language processing or NLP,” said Santosh Bhat, head of data science, PolicyBazaar.com, speakingat the ASSOCHAM ‘Virtual Summit on Branding and Marketing’.

Customer preference may be followed by customer engagement, but not necessarily brand loyalty. People may not be loyal to a particular brand in the digital age. It’s then crucial to use technology to drive customer loyalty.

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