Should You Share AI-Driven Customer Insights

Summary. AI is already helping companies understand their customers better. And many theorize that AI will soon know us better than we know ourselves. In an age where data has become commoditized, but the insights and profits from data are the rather exclusive…

Self-knowledge is the cornerstone of human identity. Without it, we wouldn’t be able to construct a logical story of who we are, which would make our experience of life, and interactions with others, chaotic, irrational, and unbearable. And yet, self-knowledge is a hard skill to master, with research suggesting that only 10-15% of people are self-aware. In fact, if there is one consistent finding in the history of psychology, it is that self-deception is far more common than self-knowledge.

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