Privacy is a complex thing. We all want to control our privacy and protect it from others: we may not want them to know or be able to share intimate things about our lives. However, the funny thing is that a lot of people do not mind sharing their data throughout their digital journey, even though this can be much more intimate and telling regarding who they are and what they like. In other words, many people do not mind companies knowing their intimate secrets or desires, but often mind other people knowing the same information.
Globally, regulators have taken action or are planning to take action to protect people — whether they care about their privacy or do not understand why their digital footprint needs protection. In 2018, the European Union introduced the General Data Protection Regulation (GDPR) law, creating a playbook which other countries can follow to protect the privacy and personal data of their “digital citizens.”