WPP, the world’s largest advertising agency, has teamed up with chipmaker Nvidia to create ads using generative artificial intelligence.
The companies announced the partnership Monday, with Nvidia (NVDA) CEO Jensen Huang unveiling WPP’s new content engine during a demo at Computex Taipei.
“Generative AI is changing the world of marketing at incredible speed. This new technology will transform the way that brands create content for commercial use,” WPP CEO Mark Read said in a statement.
The platform will enable WPP (WPP)’s creative teams to integrate content from organizations such as Adobe and Getty Images with generative AI to produce advertising campaigns “more efficiently and at scale,” according to WPP (WPP). This would enable companies to make large volumes of advertising content, such as images or videos, “more tailored and immersive,” the company added.
In the demo screened by Huang, WPP had created realistic footage of a car driving through a desert.
The new AI-powered content engine means that same car could be placed on a street in London or pictured in Rio de Janeiro to target the Brazilian market — all without the need for costly on location production.