According to reports, the growth of the global OTT marketplace is accelerating much more because of the pandemic. Previously, the compound annual growth rate (CAGR) was 16%. Post-pandemic, this number is expected to reach 19% by 2026, the market value could reach US$438.5 billion. King of the OTT platforms, Netflix is well-known for providing high-quality content with endless options. Netflix is globally popular for its services, and the secret behind is technologies like AI and machine learning that serve more relevant and intuitive recommendations to audiences. Netflix and AI together enable audience preferences and help provide customized recommendations for a user’s playlist. This article features the top ten ways Netflix is utilizing Artificial Intelligence effectively in 2022.
Netflix has been using artificial intelligence to power content-recommendation for years. Using the watching history of other users sharing similar interests helps Netflix to suggest what you may be most interested in watching next so that you stay engaged and continue your monthly subscription for more. The recommendation system of Netflix works on an algorithm that learns as the data get collected.