- SUMMARY:
- Nudging isn’t new – but algorithmic nudging ups the ante. The AI ethics debate now extends to these new means of persuasion. It’s an issue we should all take a look at, whether we’re the nudger, or the nudgee.
Algorithmic nudging via AI is an emerging practice – one that deserves ethical scrutiny. The term « nudge, » while new in this context, has ties to manipulative media tactics. It’s a potent new tool in the art of persuasion.
Manipulation through media is hardly new, but a nudge is a little different. The term « nudge » has been circulating around behavioral psychologists for a while, but the seminal book Nudge: Improving Decisions About Health, Wealth and Happiness, by Nobel Prize Laureate Richard Thaler and Cass Sunstein formalized the ways policymakers and other intermediaries can prod behavioral changes. Their definition of a nudge is « any aspect of the choice architecture that alters people’s behavior predictably without forbidding any options or significantly changing their economic incentives. »
Mots-clés : cybersécurité, sécurité informatique, protection des données, menaces cybernétiques, veille cyber, analyse de vulnérabilités, sécurité des réseaux, cyberattaques, conformité RGPD, NIS2, DORA, PCIDSS, DEVSECOPS, eSANTE, intelligence artificielle, IA en cybersécurité, apprentissage automatique, deep learning, algorithmes de sécurité, détection des anomalies, systèmes intelligents, automatisation de la sécurité, IA pour la prévention des cyberattaques.
