The Asia Pacific region is leading the way in a revolution that is changing the way consumers interact with financial services.
Banking as a Service (BaaS) has been spreading rapidly over the last couple of years, enabling brands to offer their customers a range of financial services, from buy-now-pay-later financing to personalised and proactive lending offers.
In fact, new research from Finastra reveals that 88% of senior executives in a number of sectors (including banking, healthcare, retail and technology) said they are already implementing BaaS solutions or are planning to, compared with 80% in EMEA and 87% in the Americas.
BaaS is the provision of retail or wholesale banking products and services, in context, as a service using an existing licensed institution’s secure, regulated infrastructure with modern API-driven platforms.