As you scroll through your myriad social media platforms, jump online to read reviews of the new restaurant that just opened up down the street, or log on to your favorite virtual retailer to buy a birthday present for your mom, you might not feel like your online life is changing. Chances are, though, the digital status quo isn’t going to remain the status quo for very much longer.
Indeed, there are a lot of pretty profound indicators of a sea change to come. Zuckerberg recently rechristened Facebook as Meta. Microsoft is currently in the process of acquiring the gaming giant, Activision Blizzard, for nearly $70 billion. Even the iconic fashion house, Ralph Lauren, has launched a line of virtual apparel and accessories.