Fintech startup Alloy leans on fraud prevention

fraud prevention
fraud prevention

When Alloy was founded in 2015, its mission was to help banks and fintechs make better identity and risk decisions using its single API service and SaaS offering.

Since that time, the startup has evolved that offering to not only automate onboarding identity decisions but to also automate transaction monitoring and credit underwriting.

And today, Alloy is announcing that it has raised an additional $52 million at a $1.55 billion valuation 11 months after raising $100 million at a $1.35 billion valuation. The fact that the startup has managed to raise this amount of capital in such a challenging fundraising environment is impressive, but the fact that it has also increased its valuation is notable considering that many companies these days are either struggling to raise or raising at flat or even down rounds.

Increased demand for identity tools that help financial institutions land more “good” customers and weed out the “bad” ones has led to Alloy doubling its annual recurring revenue (ARR) over the past year, noted Tommy Nicholas, co-founder and CEO of Alloy, in an interview with TechCrunch.