Vacheron Constantin uses blockchain technology to prove authenticity while Panerai enhances the retail experience with Web3
- At Watches and Wonders 2022 in Geneva, IWC Schaffhausen CEO Chris Grainger-Herr spoke about how blockchain helps watch owners feel like they are part of a brand’s history
- Hublot successfully launched two artwork NFTs by Japanese contemporary artist Takashi Murakami while Panerai released a set to go with its limited edition watches
- Early attempts by watch brands to enter the world of NFTs generally got off to a shaky start. The very first watch NFT – a digital photograph of the prototype of Hublot’s Bigger Bang All Black Tourbillon Chronograph – didn’t meet its reserve price, and the second – a three-dimensional animation of Jacob & Co.’s Epic SF24 – had to be restarted two days later after the initial auction process crashed.
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