“Write an article on ‘What is payment gateway?’” I recently typed into a ChatGPT window. ChatGPT, an artificial intelligence-powered writing generator, quickly obliged.
The result was impressive. Sure, the tone was inhuman and the structure as sophisticated as a college essay, but the key points, the grammar and the syntax were all spot on. After a bit of a punch-up, it was perfectly passable as a sponsored content article designed to drum up business leads for a software provider – an article like the one that I, a professional copywriter, had just spent hours writing.
My amusement quickly turned to horror: it had taken ChatGPT roughly 30 seconds to create, for free, an article that I charged £500 for. The artificial intelligence software is by no means perfect – yet. For businesses that rely on churning out reams of fresh copy, however, it’s a no-brainer, isn’t it?
For those unfamiliar with ChatGPT, let me explain. Developed by OpenAI, ChatGPT is an artificial intelligence-based chatbot that’s been trained to interact with users in a natural, conversational way. Unlike traditional language models, ChatGPT can learn to generate responses without explicit instructions on what the correct answer is. Users can make any request – from Tell me about Watergate to Write an opinion piece about ChatGPT taking someone’s job – and ChatGPT will produce a response. If you run it through a plagiarism checker, you’ll discover that that content is 100% unique.