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The TechCrunch Top 3

Fake out: Kyle spoke with Stability Diffusion about 4chan getting ahold of its artificial intelligence art model and then to some deepfake experts about what this means and who might be at risk.
Peloton rides into Amazon: That Amazon box just became more diverse. Peloton has started selling its equipment on Amazon, which opens up a whole new strategy shift and revenue stream for the beleaguered company, Brian writes.
Spammed: A bug caused by a configuration change was to blame for some Facebook users getting strange celebrity fan posts. It’s since been fixed, but Ivan and Manish have the skinny on what happened.

Startups and VC

We published a really fascinating piece written by Battery Ventures’ Neeraj Agrawal, Brandon Gleklen, and Jack Mattei on TechCrunch Plus (our premium subscription site) today, about how ARR per employee (APE) is one of the most meaningful efficiency metrics for startups. It makes sense; for a lot startups, the number of employees is one of the biggest cost bases — more, even, than customer acquisition. It’s a fresh take on how to measure company success, and well worth a read.