Is AI killing creativity in film? Or fuelling it?

Is AI killing creativity in film? Or fuelling it?

AI is often viewed as the death of creativity. Yet, as Maximilian Niemann, a director at Unit9 production company, points out, when machines are used in collaboration with humans, it may actually make for better work

Artificial Intelligence is not traditionally linked to the emotion-fuelled craft of creativity. Being perceived as a uniquely human skill, we love to think creativity remains the ultimate holy grail, impossible to replicate by a machine.

But the potential of AI has already been used in a creative capacity across the arts – writing song lyrics, applying painting styles – and lately now in cinema. Still, we hold onto to the belief that AI and data-driven processes ‘undoubtedly’ dampen the creative results and result in formulaic work.

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